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GS1 Digital Link Reports

GS1 Digital Link reports, based on users’ privacy consent, include the number of QR code scans made, their uniqueness and their trends; the link types visited; scan location that can be precise or approximate; and the attributes of the scanning device.

These reports can be generated for individual campaigns or for those that belong to a campaign group.

Viewing Digital Link Reports

To view the Digital Link reports available in your account, from the respective Manage GS1 Digital Links table, go to the individual campaign’s Action > View Reports menu option.

Alternatively, to view aggregate reports from a group, go to the Campain Groups table, then under a group’s Actions menu, go to the Reports option.

To generate custom interactive visualization reports, the option to use Power BI and Looker Studio are available.

Exporting Digital Link Reports

Digital Link reports can also be exported to CSV files.

For collective reports, from the Options menu on the table, go to the Export Reports option.

For an individual campaign report, from the campaign’s Action menu, go to the Export Reports option.