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QR Code Marketing Campaigns

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Ventipix Asset & Inventory Manager platform enables you to generate custom-styled dynamic and trackable QR codes for marketing purposes.

The destination URLs that the QR codes redirect to can be edited anytime without replacing the original QR code.

All the analytics data captured when scans are made are based on the user’s privacy consent. They include the scan location which can be precise or approximate, the scanning device’s attributes, and the scan uniqueness.

In your account, go to the Manage URL redirections > Marketing QR Codes page.

At the top-right of the page, under the Actions menu, go to the Add A New Campaign option.

On the new page, in the first section of the form, enter a title to identify the record that you are setting up, and the default destination URL to redirect to.

Optionally, you can assign the campaign setup to a campaign group which can be used to apply privacy consent settings and Google Analytics UTM parameters.

In your account, go to the Manage URL redirections > Marketing QR Codes page.

At the top-right of the page, under the Actions menu, go to the Import Campaigns option.

On the new page, you can import CSV files either from your device or from Google Sheets or Excel Online.

Before importing the CSV file, first ensure that the data in it is structured according to the import template.

The data includes the campaign titles and the destination URLs.

When uploading the CSV file, you can assign all the campaigns to a campaign group that can be used to apply privacy consent settings and Google Analytics UTM parameters.

When setting up a single campaign, go to the Generate QR Code tab.

In this section, you can adjust the appearance of the QR code. This includes the size, color, patterns, transparency, and logos.

You can then test the scannability of the QR code before downloading it in one of the vector or raster graphics formats.

After importing a CSV file for campaign creation, go to the Bulk QR Codes section.

Make any adjustments to the QR codes, if needed. The adjustments include the size, color, patterns, transparency, and logos. The adjustments made will apply to all the bulk QR codes generated in that session.

Click on the Generate QR codes button, then choose the format they should be downloaded in. Stay on the same page while the QR codes are generated.

You can update the destination URLs by filling out a form or uploading a CSV file.

To fill out a form for a single campaign, go to the Manage URL Redirections > Marketing QR Codes table.

Find the record you want to update, then go to its Actions menu.

Click on the Edit link.

On the new page, make the change to the URL then save the changes.

To update the URLs by importing a CSV file, go to the Manage URL Redirections > Marketing QR Codes page.

On the table, go to Options > Export Campaigns.

Open the downloaded CSV file, then make changes to the redirection URLs.

The important columns, when editing campaigns in bulk, are the title, URL, and ID. Do not modify the ID column.

From the Actions menu, go to the Import Campaigns option.

On the new page, upload the CSV file that you have made changes to.

Using our iOS and Android app, smartphone app users whom you have granted permission to edit redirect URLs can do so from their mobile devices.

On the smartphone app, go to the Services > Manage URL Redirections > Update Destination URLs option.

Scan the campaign QR code.

The scan results will return the encoded URL and the redirect URL it currently leads to.

Make changes to that URL and then save the changes.

Internal Analytics

The analytics captured on our platform are based on the user’s privacy consent. This needs to be first set up using campaign groups.

Analytics data being captured can include a user’s precise or approximate location, and the scanning device’s attributes such as its operating system name, brand name, and device type. Tracking cookies are also used to analyze the scan’s uniqueness.

Captured analytics can be viewed on our visualization reports, and exported to CSV files. Reports are available for individual campaigns or collectively as part of multiple campaigns in a group.

Power BI or Google Data Studio

The analytics data can also be exported to Power BI or Looker Studio for custom interactive visualization reports.

Google Analytics

The app can automatically add Google Analytics UTM parameters to all the redirection URLs. You will need to use the campaign groups to set the UTM parameters that will be applied to all the URLs in a campaign group.

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